Top 5 Hypercasual Games in the UK for Q2 2021

The second quarter of 2021 saw significant activity in the hypercasual games category on a unified platform in the United Kingdom. Here’s a closer look at the performance of the top 5 games based on data from Sensor Tower.

Hair Challenge from Rollic Games showed a notable increase in weekly revenue, starting from $16 in early May and peaking at $85 in mid-June. Weekly downloads had a high of approximately 217K in late April but gradually declined to around 63K by the end of June. Weekly active users mirrored this trend, starting at 14.1K in early April and reaching about 257K by the end of the quarter.

Bridge Race by SUPERSONIC STUDIOS LTD experienced a steady revenue stream, peaking at $782 in late May. Downloads fluctuated, reaching a high of 223K in early April and dipping to around 59K by the end of June. Active users started strong at 183K in late March, peaking at 349K in early April, and then stabilizing around 127K by late June.

Count Masters: Crowd Runner 3D from Freeplay LLC, released in mid-May, saw impressive download numbers, peaking at 323K in late May and maintaining over 190K by the end of June. Active users followed a similar trajectory, starting at 3.2K in mid-May and reaching 347K by the end of the quarter.

Slice It All! by Voodoo had a revenue peak of $615 in early May but saw a decline to $102 by the end of June. Downloads peaked at nearly 200K in early May and decreased to around 37K by late June. Active users reached their highest at 404K in early May and declined to 180K by the end of the quarter.

Paper Fold from AI Games FZ had a consistent revenue stream, peaking at $124 in early May. Downloads saw a notable high of 129K in early April, with a significant drop to about 18.5K by mid-June before recovering to 92K by the end of the quarter. Active users peaked at 252K in early May and settled around 114K by the end of June.

For more detailed insights and data, visit Sensor Tower.